SHUR Gap-Finder · Issue No. 06 / VP08 Composite Scorecard · AHA Brand Power Score v0.6 AHA Leadership May 2026
VIEWPORT 08 / COMPOSITE SCORECARD

Composite Scorecard

Five equal-weighted dimensions, one composite score. Click any tile to enter the dimension's playground viewport.

AHA Brand Power Score · v0.6
60.0/ 100
Strong · lower boundary · structural conversion problem
EQUAL-WEIGHTED v2 · 5 DIMENSIONS · 20% EACH · 2026-05
DIMENSION 01
Awareness
63
Weight 20%
Aided recall ~85%. Plateau among younger women and male allies.
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DIMENSION 02
Trust
63
Weight 20%
Net trust 74.94. Trust ↔ Awareness Impact disconnection — critical gap.
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DIMENSION 03
Mission
65
Weight 20% · highest
$5.7B research base. Research ↔ Behavior Change cluster severance.
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DIMENSION 04
Differentiation
53
Weight 20% · lowest
Tech Gap cluster at 7% BC — most isolated. No consumer technology product.
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DIMENSION 05
Loyalty
56
Weight 20%
Go Red $16M holds. Loyalty ↔ Expert Authority disconnection. Pipeline severed.
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Composite calculation · equal-weighted v2

DimensionScoreWeightWeighted
Awareness6320%12.6
Trust / Reputation6320%12.6
Mission Alignment6520%13.0
Differentiation5320%10.6
Loyalty / NPS5620%11.2
Composite60.0 / 100

v2 equal-weighted vs. v1 NGO-weighted

This v2 score uses equal 20% weights per dimension on a 0-100 scale, surfaced for direct comparability across dimensions and across brands.

The original v1 Brand Power Score (AHA-Brand-Power-Score.md) uses an NGO-weighted 5-point rubric: Trust 35%, Mission 30%, Awareness 15%, Differentiation 10%, Loyalty 10%. Under v1 the composite is 3.39 / 5 (Strong, lower boundary). v2 surfaces 60.0 / 100, which preserves the same strategic read (high mission and trust, low differentiation) without front-loading the trust and mission weight. Either weighting can be defended; the v2 view is the comparable surface for stack-ranking.

Loyalty 56 derives from the v1 score 2.8 / 5 × 20 to maintain the rescale convention.