SHUR Gap-Finder · Issue No. 06 / AHA Brand Power Score v0.6 · Shur Creative Partners AHA Leadership May 2026

AHA-V06-2026-05 // INTELLIGENCE SUITE

ShurIQ Intelligence Suite

Eight viewports into the AHA Brand Power Score v0.6. The Strategic Discourse Map and Structural Gap Radar carry forward from the v0.4 pressure test. Five new dimension viewports replace the static pentagon — each opens a live InfraNodus playground view focused on the clusters that drive that dimension's score. The composite ties them together.

60.0

Composite Score / 100

Strong · lower boundary · structural conversion problem

Equal-weighted v2 · 5 dimensions · 20% each

Awareness

63

Trust

63

Mission

65

Differentiation

53

Loyalty

56

Discourse + Gap Layer

VIEWPORT 01 / STRATEGIC DISCOURSE MAP

The Strategic Discourse Map

Force-directed view of the AHA business intelligence graph. Eight clusters route the discourse. Where readers belong determines what they hear AHA say next.

GRAPH aha-business-intelligence CLUSTERS 8 MOD 0.66

Launch viewport

VIEWPORT 02 / STRUCTURAL GAPS

The Structural Gap Radar

Each marker sits in the negative space between two clusters that should be bridging. Severity buckets — critical, notable, priority — replace numeric scores in the body.

GAPS 7 CRITICAL 2 PRIORITY 1

Launch viewport

Brand Power Dimensions · live playground views

VIEWPORT 03 / DIMENSION 01

Aided recall ~85%. Plateau among younger women and male allies — the cohorts most at risk of misdiagnosis.

SCORE 63 WEIGHT 20% GRAPH aha-brand-score

VIEWPORT 04 / DIMENSION 02

Trust & Reputation

Net trust 74.94 (Morning Consult). Trust ↔ Awareness Impact disconnection is the brand's core conversion problem.

SCORE 63 WEIGHT 20% CLUSTER BC 48%

VIEWPORT 05 / DIMENSION 03 · HIGHEST

Mission Alignment

$5.7B research base delivers. Research ↔ Behavior Change cluster severance is where the public-impact gap opens.

SCORE 65 WEIGHT 20% GRAPH aha-business-intelligence

VIEWPORT 06 / DIMENSION 04 · LOWEST

Differentiation

Tech Gap cluster at 7% BC — most isolated cluster in the brand graph. Apple, Google, Whoop are capturing the daily health relationship.

SCORE 53 WEIGHT 20% TECH BC 7%

VIEWPORT 07 / DIMENSION 05

Go Red $16M holds the financial signal. Loyalty ↔ Expert Authority disconnection. Pipeline severed between Kids Heart Challenge and adulthood.

SCORE 56 WEIGHT 20% DERIVATION 2.8 × 20

Composite

VIEWPORT 08 / COMPOSITE SCORECARD

Composite Brand Power Score

Five dimensions side by side, the calculation table, and the v1-NGO vs. v2-equal-weighted methodology note. Click any dimension tile to enter its playground viewport.

COMPOSITE 60.0 / 100 DIMENSIONS 5 WEIGHTING EQUAL v2 INTERPRETATION STRONG · LOWER